About

I’ve been helping startups to grow via Digital Media for the past 7 years. After spending 10 years in academia getting a BA in Journalism and two MA’s in Communication and Digital Media, I’ve worked within a range of industries from Fashion and Luxury goods, Food & Beverage and Hospitality to Fintech.

Throughout my journey, I was able to build a career reputation and reassure myself as a specialist in my field in an extremely fast paced and competitive environment. Without a doubt, it has been a great learning curve, and that’s the beauty of it. I’ve always been quite creative and analytical and that helped me to pave a successful route within Digital Marketing. Coming up with strategy and creative ideas without losing focus on metrics and outcomes has always been a priority and soon became my main commodity.

In the meantime, I also became a travel and lifestyle influencer connecting brands with customers around the world. The brand London Fashion Today was born from a desire to share my lifestyle and beautiful fashion, food, travel and design inspiration with people on Instagram.

My account has grown exponentially over the past 5 years and I became top 2% collaborator on TripAdvisor in London with over 100K readership. During this time, I've travelled a lot across Europe reviewing over 100 restaurants and luxury hotels. As a digital creator, I am passionate about storytelling and photography and spend a lot of time researching cultural material to inspire my posts. Most recently digging into feminist and women empowerment. I will be soon become the mother of a baby boy and I am very excited about it.